Responsive Web Design is the latest buzzword these days. If you are searching on the web, you would not come across any blog or theme that isn't promoting through Responsive Web Design (RWD) right now. It is considered absolutely a must. So if your company has not yet adopted to the change, then it’s time to do so. Check out the following features of RWD to know why it is deemed so important.
Prioritize Your Website
People use their handheld devices for searching content, see videos and search for commercial videos in addition to the desktops. As far as researching is concerned, anybody would want to continue with it without any interruption. On the other hand, when a person has to access a traditional website from the mobile devices, it might prove frustrating. Gathering information about services and products from such websites is indeed troublesome. As of today, it is necessary that your website is compatible with all kinds of mobile devices and easy to navigate. When you are using smartphones, it is important that the website you are browsing is not complicated. If you do not look out for these features in your website, then you might lose browsers. In this regard, RWD has become an important factor. With its help you can prioritize your website as per the need of the browsers.
HTML 5
This feature aids in displaying your content on the web world and provides apt support with several tools, such as, multimedia, graphics, offline storage, etc.
CSS3
This would be helpful in reviving any websites through several tools. These would include texts, web fonts, background colors, etc.
Media Queries
This is another important feature of Responsive Web design. This is a CSS declaration parameter that allows the web content to adjust according to the size of the screen.
Benefits of Responsive Design
Thus, packed with such features the RWD is now being adopted by several e commerce sites. The design approach is such that it will help in minimizing the unsuitable elements. This way you can create an information architecture that will optimize your online content for handheld devices. Moreover, you need not design separate websites for separate devices. With the help of RWD you can create a single website that will be adaptable for various screen sizes. Thus, this will provide a better user experience to the users.
There are advantages for the users as well. For instance, there are several users who bookmark a website with an application. These users will automatically find a similar design on another device and a single url will serve purpose for both desktop and handheld devices, if they share it on the social media sites.
“Building Smartphone-Optimized Websites” is a help page from Google. This recommends a RWD over other designs. This helps Google in indexing properties for the content. It also minimizes the need to redirect and saves resources for Google crawlers. This process helps in grabbing a better search engine ranking for your website.
Owing to such features and benefits, RWD has become quite popular with the web developers and designers.
